Together WHNT.com and Weather.com reach 73% of adults in the Tennessee Valley.
Weather.com? As in, The Weather Channel?
Yes. THE Weather Channel. 19Digital Media is the exclusive provider in the market for weather.com users and offer advertising on TWC’s mobile app and web properties.
Since 30% of the economy is weather-sensitive, we’re able to drive consumer behavior and impact sales for many industries, from automotive and HVAC to construction and food sales.
What kind of targeting capabilities are available with The Weather Channel?
With 19Digital Media and The Weather Channel, you can target geographically based on zip code or radius, and behaviorally based on your audience. Sports fans, auto intenders, pet shoppers – all can be behaviorally targeted through The Weather Channel’s portrait targeting based on the places they visit.
We can also trigger digital ads when a specific weather condition is forecast within 72 hours (for example: an allergy ad serves because of a pollen alert). This can be a powerful tool when weather changes as much as it does here in the Tennessee Valley.
TWC partnership gives you:
Target on the zip code level
8 premium digital placements
Trigger digital ads when a specific weather condition is forecast within 72 hours.