Video options like YouTube, Advanced TV, and online pre-roll ads deliver the buying consideration and influence of television at a fraction of the TV price. 71% of marketers say video conversion rates outperform other marketing content.1
Commercials aren’t just for TV anymore.
What kind of video advertising do you offer?
There are a number of platform options to choose from: pre-roll, in-banner video, promoted social media posts, YouTube, hyperplay, and Advanced TV. Don’t worry, we’ll explain.
Pre-roll ads run before a video being played on a website. So, if your customer goes to a site like WHNT.com to get their news content, and they click to play a video on a news article, they’ll see your pre-roll commercial come up first before their content.
In-Banner Video is a video that lives within a display ad. So think of the display advertising, like a standard cube ad, that shows up on a website. We can embed your video in that ad, engage the viewer to watch the video and interact with the ad, and ultimately lead them to your site.
Social Media Video
We can promote your video on social media platforms, specifically targeted to your audience and goal. We’ll touch more on this on our Social Media page.
You know how you go to watch a video on YouTube and you get an ad before your content plays? We can put your ad there. Targeted to your audience, of course.
Hyperplay video lives within a news article that the customer views on their mobile device, through a trusted site like whnt.com. The video plays automatically and allows the customer to interact with your brand by advancing or reversing the video, or by clicking your custom call-to-action button, taking them directly to your site.
Advanced TV encompasses three great opportunities: Connected TV (CTV), Full Episode Player (FEP), Over-the-Top Advertising (OTT).
CTV is any TV set that is integrated with the internet. It could be a Smart TV, a gaming console like PlayStation or Xbox, a set-top box like Apple TV, Roku, Chromecast, or other streaming device.
FEP is the most premium Advanced TV Advertising offering. Video ads are served strictly within full-length content.
OTT is a combination on Connected TV Advertising and Full Episode Player Advertising. OTT delivers cross-channel video ads to the viewer before, during or after their favorite movie, new TV show or popular clip on their preferred device.
In the last year, Connected TV video ad completion rates have remained steady at a 90%+.2
What kind of targeting capabilities does video advertising offer?
It often depends on the product, so talk to our team here at 19Digital Media to find the best product to fit your needs and reach your audience.
Do I need to make my own video?
Our production is included in the cost of our ads, so we’re happy to set up a time for our award-winning creative team to come to your location and produce your video. See some examples on our Creative page.
2Tube Mogul, 2015
Video converts more customers
71% of marketers say video conversion rates outperform other marketing content.
Video improves your search results
Video appears in 70% of the top 100 search result listings
Video is most shared content on social
Use how-to and other engaging content video on social accounts and on your website