Email marketing is exactly what it sounds like – sending your message through email to your audience. All the targeting capabilities that come along with our Audience Extension advertising, so you are sending the email to people who are more likely to open, read, and act upon it.
And 19Digital Media has access to over 200 million deliverable, double-opt-in email addresses that are 100% CAN SPAM compliant.
Why choose email marketing over direct mail?
Targeted email marketing can replace your direct mail efforts and guarantee more effectiveness and insight. Not only can we target your specific audience, but we guarantee a 15% open rate, and have seen an average click-through rate of 6-10%.
Here’s the next level: We can re-engage prospects who engaged with your original email through IP targeting, retargeting, or a follow-up email.
How can I tell if email marketing works?
Once your campaign has run, we’ll compare our list of email recipients with your list of customers, and see who completed your goal, whether it was purchasing a product, scheduling an appointment, or signing up for a newsletter.
According to the Direct Marketing Associations, the ROI on email marketing is 4,300%.
Good email content deepens your relationship and builds trust with your audience.
Customers driven to your business through email are 11 times more valuable than the average and are more likely to shop and spend more.