Display ads generate brand awareness and interest, sales and leads – sometimes more than the clicks demonstrate.
19Digital can help you make the most of your display advertising dollars.
What is display advertising?
Display advertising is the standard banner ad that you see on websites you visit. Think of it as the foundation of your advertising – a great building block that delivers reliable, targeted impressions. Display works well when coupled with other marketing channels for an integrated advertising campaign.
What kind of targeting capabilities does display advertising offer?
We can target based on geography, age, gender, interests, behaviors, household, and even what device your audience is using. We can target your audience based off of their shopping habits, or where their kids go to school. For more information on how we can reach your specific customer, visit our Audience Extension page.
Can you track people who see my ad?
Yes. We have a number of tracking capabilities that help us ensure the effectiveness of your display advertising dollars.
View-through tracking allows us to track when someone sees your ad, doesn’t click, and comes back to your site later.
Retargeting is used to follow someone who has already visited your site in order to keep your brand, message, and product top-of-mind.
Conversion tracking allows us to see how many people saw your ad, then completed a specific action on your site, like downloading a PDF, filling out a contact form, or signing up for a newsletter.
What will my ad look like?
19Digital Media can help determine the right message to send to reach your specific goals, whether it’s getting traffic to your store for a great sale, letting the public know about your new location, or just keeping your name out there. Our award-winning creative team can build your digital ads to work for you. See some examples on our Creative page.
Reach your customers on any device: desktop, tablet, and mobile.
Many people use all three devices in the same day. You never know how a customer might find your website. We’ll reach them where they are.
Display is a cost-effective way to generate awareness by getting your ads in front of consumers, so they can learn about your business as they consider their options.