Content marketing allows you to educate and inform customers in a trusted environment. It’s non-intrusive and adds credibility, positioning you as the expert and thought leader in your field.
Content marketing focuses on communicating with customers and prospects without selling.
What is content marketing?
Content marketing, or Native advertising as we’re used to calling it, is designed to look and feel like the rest of a website’s editorial stream, with a headline, photo, and sponsor attribution. These ads point the user to a branded content page, which includes content, share tools, links, and a call to action. This allows for positive brand recall, drives branded search, and is arguably the most engaging form of advertising.
How do I know what kind of content will make the desired impact?
Branded content lives on a website and provides value to the user in the form of information, education, or entertainment. If you already have a blog, newsletter, or other consistent source of content, we encourage you to use your own.
If you don’t have content ready to go, 19Digital Media can create content for you, testing messages with our partner, Kepler Research, in order to find which pieces of content resonate with your audience and deserve amplification.
What kind of content can I run?
All kinds! Try blog posts, articles, videos, listicles, infographics, or photo galleries.
82% of marketers who blog see a positive ROI for their marketing efforts. - HubSpot
Customers who find your online content engaging are more likely to remember your brand and purchase your products and services.
Reach your customers on any device: desktop, tablet, and mobile