You’re not buying impressions on a website. You’re buying a specific audience. And that audience consumes web content based more on the content than the location.
So how do you find and follow your target audience without wasting impressions? 19Digital can help you.
What is Audience Extension?
Audience extension lets you buy your regular display, mobile, and video advertising from us, and serve those ads on the sites your audience is already visiting, regardless of where the content is coming from. No more guesswork involved.
Think about how you browse content on the web, and how often you find yourself on sites outside of your hometown. You follow the content, not necessarily the sources. And we follow your audience.
What kind of detailed targeting capabilities does Audience Extension offer?
Need moms making health decisions? Sports fanatics? Holiday shoppers? We have access to hundreds of demographic, behavioral, and geographic targeting segments so we can reach exactly the person you want to see your message.
Geographically we can target to a region, zip code, city, or even a specific radius around your business. Demographically we can find people based on age, gender, lifestyle, income, education level, hobbies, and more. And we’ll strategically place ads on websites that reach that customer.
What kind of tracking capabilities do you offer on Audience Extension?
Just like display and mobile advertising, we can use view-through tracking, conversion tracking, and retargeting to make sure we’re getting the best reach from advertising. We can even use dynamic retargeting to create custom ads based on the products the user viewed while on your site.
Programmatic advertising allows us to automatically purchase and serve ads in real-time based on your specific audience criteria, so you don’t serve wasted impressions to people who aren’t likely to use your services.
Audience Targeting allows you to reach your specific audience on the sites they’re already visiting.
Geo-Target to any zip code or DMA across thousands of national and local websites.
Reach your customers on any device: desktop, tablet, and mobile.