The IAB announced Q1 U.S. digital advertising revenue hit$19.6 billion, the highest ever for a first quarter and representing a 23% year-over-year increase.
The growth stems from digital advertising’s ability to reach uses on any screen, attract audiences and, by extension, marketing dollars.
The IAB report pointed out that Q1 this year was the second-highest quarter for digital ad revenue of all time, only surpassed by Q4 2016 which reached $21.6 billion. The Q1results also represented the seventh consecutive first quarter to have double-digit year-over-year growth.
Mary Meeker’s 2017 Internet Trends report is out, and mobile, data and relevancy are driving advertiser spend and performance. Here are some highlights from the 255 slide report.
20% of mobile searches are made with voice.
Mobile Ad dollars now exceed desktop, yet…
There should be MORE Ad spend on Mobile. Users spend 28% of their time on mobile, but it only receives 21% of spend. There’s a $16B opportunity for more mobile Ads.
Google and Facebook control 85% of growth for online Ads, and their share keeps increasing.
26% of users that click on a Facebook Ad make a purchase.
Advertisers are demanding better targeting and measurement.
Hyper-local Ads are driving foot traffic, and influencing purchases. Google Location – tagged Ads have tracked 5B store visits.
Incentive based & skippable Video Ads drive positive reactions.
By focusing on community, Content Marketing or a narrow selection of products, new brands are disrupting old industries.
Gaming has gone mainstream with 2.6B quarterly gamers & gamification is slipping into apps, advertising & content.
The 5th Annual Big Marketing and PR Event in Huntsville on Oct. 28 is a successful one-day workshop, and it offers a lot:
• Local venue
• Affordable price
• Powerful topics that matter to you
• Smart speakers with tactics you can use
So how do you make a good thing better? You make the sessions specific to your digital needs, that’s how.
THE DIGITAL MARKETING TRACK AT THE BIG EVENT 2016
19DigitalMedia is this year’s presenting sponsor and will host The BIG Event’s digital marketing track – three sessions designed to make your marketing more effective, your campaigns more data-driven, and your budget dollars better spent. Here are the session descriptions:
The Digital Cocktail: Using Data to Make Marketing Decisions
Loni Cleve – Google Certified Trusted Media Adviser with 19DigitalMedia (part of Tribune Media)
THEME: Interpreting your data
You’ve got your Google Analytics up and running – but do you feel confident knowing what the data means? If you hesitated, you’re not alone. Good digital marketing is about so much more than just picking advertising products. To be effective, you need to be empowered to analyze your data and know what it tells you about your business. Loni’s presentation will show lots of website analysis examples to help you learn not only what the data really means, but how to track the right metrics to improve your website rankings and online visibility.
Winning the Biggest Opportunity in the Smallest Moments
Jack Litz, Google Certified Speaker
THEME: Understanding the Customer Mindset
How to I find more customers? How do I stand out in a cluttered marketplace? How do I drive sales and grow my business? Jack Litz, who’s worked with 50 of the Fortune 500 companies, says it’s about eliminating steps and anticipating needs. In this engaging session, Jack will help you analyze your mobile search results and mobile customer experience for a full range of consumer needs, wants and curiosities — and suggest ways to adjust if they don’t like what they see. His presentation includes a six-point mobile site usability review.
Deeper Dive into Google Analytics: Applying What You’ve Learned
Layla Stewart, Director of Marketing, Adtaxi, a Google Premiere Partner
THEME: Applying your data for real-world decisions
This is a hands-on working session so bring your laptops! Layla scales her global digital perspective to local business needs in this data-packed session. You’ll see step-by-step instructions for taking your data insights and making smart, informed digital decisions. The presentation will be peppered with lots of takeaways and local, real-world business examples.
CUSTOM WEBSITE PACKET FOR THOSE WHO ATTEND OUR FINAL SESSION
Attendees will be given the option at registration to tell us they intend to sit in our “Deeper Dive” session. If you do, we’ll prepare a custom packet detailing your website’s strengths and weaknesses to give to you during the final session. Can you get those reviews in other places? Sure. But if you don’t have one, this is a real value. You’ll get your analysis packet at the session and will be encouraged to log in and refer to the custom data during the working session. Want to take it to the next level? Grant us read-only Google Analytics access to your website for a more advanced report.
No delay. No strings. You can take back the GA access anytime.
Sure, we’ll ask if you want a follow-up meeting. It is, after all, what we do and we want to be transparent about that. But you get the custom packet – with information about your specific website scores and details – just by attending the event. Even if you decline the follow-up. There’s just no downside.
And don’t worry–attendees who do not grant access will still get valuable information from the session.
AND DESTIN SANDLIN WILL BE THERE!
Destin Sandlin is a Huntsville engineer and international YouTube personality, and he’ll be the event’s lunch keynote speaker. Destin’s YouTube channel Smarter Every Day has over 4 million subscribers! He says he’s happy to fill the void of the “guy with a Southern accent who also happens to help people look at the world differently on YouTube” and he’s done it for various speaker lineups from TEDx to VidCon to the White House. You can read more about Destin Sandlin on his website, and I’m sure you’ll agree he’s got a fascinating brand-building story to tell.
WHO SHOULD ATTEND
Our advanced sessions are designed for digital professionals working for small businesses, corporations or nonprofits. However, we recognize that many marketing and communication pros also handle digital responsibilities – they will certainly gain important skills if they already have a foundation in the basics. Management, business development staff and consultants will also benefit. We’ll use local business examples liberally in the presentations.
And to be fair, the rest of the day has other great sessions, too: Photography, style guides, social tips for instagram and snapchat, an events panel discussion – even immersive technology, like virtual reality experiences and 360-video, are topics to be covered that day.
Here, take a look at the agenda for The BIG Event.
WHO PUTS IT TOGETHER
HOW TO REGISTER
Sign up for the full day (8am-3:30pm) through the WBCNA website. They offer discounts for multiple registrations from the same business – so invite the whole office.
DO YOU HAVE MORE QUESTIONS?
- Contact email@example.com
- Call us at 256-535-9231
If you’re eager to make the most out of your Google Analytics data, but just aren’t sure how to set it up without giving away your passwords, here’s what you do. (NOTE: You must have Manage Users permission to do this.)
1. Sign in to your Analytics account.
2. Select the “Admin” tab and go to the desired account/property/view.
3. In the VIEW column, click User Management.
4. Under “Add permissions for,” enter firstname.lastname@example.org.
5. Select the “Read & Analyze” permission
6. Select Notify this user by email to send a notification to each user you’re adding.
7. Click Add.
Remember, you can change permissions for a user at any time.
Would you like for us to take a look at your web performance and make suggestions?
In 2016, the term “digital marketing” borders on redundancy. This year marks a tipping point, with marketers spending more than two-thirds (70%) of their total budget on digital marketing channels, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketers.
Your customers are cross-channel so your marketing must be cross-channel.
Digital accounts for an ever-growing share of marketers’ activities, channels, and budgets, and high performing teams have integrated mobile, email and social into their overall strategy.
Consider these results for email:
Lots of good information in this report. You can read the 2016 State of Marketing report for yourself.
We love bragging on our team! WHNT News 19 was honored with four ABBY awards from the Alabama Broadcasting Association, including three Best in Broadcasting ABBYs. These guys make us look good.
Best in Broadcasting
“Lessons Learned From Every Storm”
Meredith Miller, Jason Simpson, WHNT Staff
Best in Broadcasting
“The Great Diaper Drive”
Michelle Stark, Becky Shores, Brad Thompson
Best in Broadcasting
“The Connie Ibarra Story”
David Kumbroch, Carrie Marchese, Gregg Stone
Judges Award of Merit
“Release the Beast-Coach Trevor”
Tribune Broadcasting, a division of Tribune Media (NYSE: TRCO), today reported it has entered into the comScore Top 50 ranking of all US online activity for the month of July. comScore, a global leader in digital measurement and analytics, has ranked Tribune Broadcasting #45 of Top US Web Properties and #34 for Mobile-Only Traffic. This marks the first time Tribune Broadcasting has surged in comScore’s rankings to break the Top 50, with more than 57 million unique, unduplicated visitors across desktop and mobile, reaching over 22% of the total digital population in the US, as measured by comScore.
“Audiences are increasingly drawn to our sites and apps for one key reason: we have the best content teams in the business leveraging some incredible in-house technology that drives discovery,” said Josh Cogswell, Chief Product Officer, Tribune Media. “Our leap into the comScore Top 50 is a testament to the tireless work our storytellers and technologists put in around truly understanding our hyper-connected fans and producing stories that are relevant, timely and authentic.”
Tribune Broadcasting’s digital presence is comprised of WHNT.com and 41 owned or operated local television stations across the US, and Zap2It, a destination for fans to engage in all things television including rich industry insights and listings information.
comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
|Rank||Property||Unique Visitors/Viewers(000)||Rank||Property||Unique Visitors/Viewers(000)|
|Total Internet : Total Audience||256,974|
|3||Yahoo Sites||210,323||28||TripAdvisor Inc.||76,922|
|6||AOL, Inc.||174,310||31||Zillow Group||73,020|
|8||Mode Media||141,619||33||Mail Online / Daily Mail||69,686|
|9||Apple Inc.||141,261||34||Adobe Sites||67,975|
|10||CBS Interactive||133,417||35||craigslist, inc.||67,106|
|13||Turner Digital||117,640||38||Cox Enterprises Inc.||61,336|
|14||Wikimedia Foundation Sites||117,485||39||New York Times Digital||60,683|
|15||112,797||40||Scripps Networks Interactive Inc.||59,614|
|16||Time Inc. Network (U.S)||107,331||41||Viacom Digital||59,567|
|17||Weather Company, The||101,412||42||Fox News Digital Network||58,461|
|18||Gannett Sites||99,428||43||Target Corporation||57,244|
|22||Conde Nast Digital||87,286||47||Vox Media||54,443|
|24||SheKnows Media||82,735||49||iHeartRadio Network||54,267|