The BIG Event for Marketing and PR 2016

Get Digital How-To and Custom Analysis of Your Website At The BIG Event Oct 28, 2016

The 5th Annual Big Marketing and PR Event in Huntsville on Oct. 28 is a successful one-day workshop, and it offers a lot:
• Local venue
• Affordable price
• Powerful topics that matter to you
• Smart speakers with tactics you can use

So how do you make a good thing better? You make the sessions specific to your digital needs, that’s how.

THE DIGITAL MARKETING TRACK AT THE BIG EVENT 2016

19DigitalMedia is this year’s presenting sponsor and will host The BIG Event’s digital marketing track – three sessions designed to make your marketing more effective, your campaigns more data-driven, and your budget dollars better spent. Here are the session descriptions:

The Digital Cocktail: Using Data to Make Marketing Decisions
Loni Cleve – Google Certified Trusted Media Adviser with 19DigitalMedia (part of Tribune Media)

THEME: Interpreting your data
LEVEL: Intermediate

You’ve got your Google Analytics up and running – but do you feel confident knowing what the data means? If you hesitated, you’re not alone. Good digital marketing is about so much more than just picking advertising products. To be effective, you need to be empowered to analyze your data and know what it tells you about your business. Loni’s presentation will show lots of website analysis examples to help you learn not only what the data really means, but how to track the right metrics to improve your website rankings and online visibility.

Winning the Biggest Opportunity in the Smallest Moments
Jack Litz, Google Certified Speaker

THEME: Understanding the Customer Mindset
LEVEL: Beginner

How to I find more customers? How do I stand out in a cluttered marketplace? How do I drive sales and grow my business? Jack Litz, who’s worked with 50 of the Fortune 500 companies, says it’s about eliminating steps and anticipating needs. In this engaging session, Jack will help you analyze your mobile search results and mobile customer experience for a full range of consumer needs, wants and curiosities — and suggest ways to adjust if they don’t like what they see. His presentation includes a six-point mobile site usability review.

Deeper Dive into Google Analytics: Applying What You’ve Learned
Layla Stewart, Director of Marketing, Adtaxi, a Google Premiere Partner

THEME: Applying your data for real-world decisions
LEVEL: Advanced

This is a hands-on working session so bring your laptops! Layla scales her global digital perspective to local business needs in this data-packed session. You’ll see step-by-step instructions for taking your data insights and making smart, informed digital decisions. The presentation will be peppered with lots of takeaways and local, real-world business examples.

CUSTOM WEBSITE PACKET FOR THOSE WHO ATTEND OUR FINAL SESSION

Attendees will be given the option at registration to tell us they intend to sit in our “Deeper Dive” session. If you do, we’ll prepare a custom packet detailing your website’s strengths and weaknesses to give to you during the final session. Can you get those reviews in other places? Sure. But if you don’t have one, this is a real value. You’ll get your analysis packet at the session and will be encouraged to log in and refer to the custom data during the working session. Want to take it to the next level? Grant us  read-only Google Analytics access to your website for a more advanced report.

No delay. No strings. You can take back the GA access anytime.

Sure, we’ll ask if you want a follow-up meeting. It is, after all, what we do and we want to be transparent about that. But you get the custom packet – with information about your specific website scores and details – just by attending the event. Even if you decline the follow-up. There’s just no downside.

And don’t worry–attendees who do not grant access will still get valuable information from the session.

AND DESTIN SANDLIN WILL BE THERE!

Destin Sandlin - Smarter Every Day

Copyrighted images used with permission from Destin Sandlin’s “Smarter Every Day” http://www.smartereveryday.com

Destin Sandlin is a Huntsville engineer and international YouTube personality, and he’ll be the event’s lunch keynote speaker. Destin’s YouTube channel Smarter Every Day has over 4 million subscribers! He says he’s happy to fill the void of the “guy with a Southern accent who also happens to help people look at the world differently on YouTube” and he’s done it for various speaker lineups from TEDx to VidCon to the White House. You can read more about Destin Sandlin on his website, and I’m sure you’ll agree he’s got a fascinating brand-building story to tell.

WHO SHOULD ATTEND

Our advanced sessions are designed for digital professionals working for small businesses, corporations or nonprofits. However, we recognize that many marketing and communication pros also handle digital responsibilities – they will certainly gain important skills if they already have a foundation in the basics. Management, business development staff and consultants will also benefit. We’ll use local business examples liberally in the presentations.

And to be fair, the rest of the day has other great sessions, too: Photography, style guides, social tips for instagram and snapchat, an events panel discussion – even immersive technology, like virtual reality experiences and 360-video, are topics to be covered that day.

Here, take a look at the agenda for The BIG Event.

WHO PUTS IT TOGETHER

The BIG Event is a joint, one-day workshop hosted by the Women’s Business Center of North Alabama and the Public Relations Council of Alabama.

HOW TO REGISTER

Sign up for the full day (8am-3:30pm) through the WBCNA website. They offer discounts for multiple registrations from the same business – so invite the whole office.

DO YOU HAVE MORE QUESTIONS?

How to Share Your Google Analytics in Read-Only Mode

 

If you’re eager to make the most out of your Google Analytics data, but just aren’t sure how to set it up without giving away your passwords, here’s what you do. (NOTE: You must have Manage Users permission to do this.)

1. Sign in to your Analytics account.
2. Select the “Admin” tab and go to the desired account/property/view.
3. In the VIEW column, click User Management.
4. Under “Add permissions for,” enter 19digitalmedia@gmail.com.
5. Select the “Read & Analyze” permission
6. Select Notify this user by email to send a notification to each user you’re adding.
7. Click Add.

Remember, you can change permissions for a user at any time.

Would you like for us to take a look at your web performance and make suggestions?

Not Including Digital? Your Marketing May Underperform

In 2016, the term “digital marketing” borders on redundancy. This year marks a tipping point, with marketers spending more than two-thirds (70%) of their total budget on digital marketing channels, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketers.

Your customers are cross-channel so your marketing must be cross-channel.

Not Including Digital? Your Marketing May Underperform

Digital accounts for an ever-growing share of marketers’ activities, channels, and budgets, and high performing teams have integrated mobile, email and social into their overall strategy.

Consider these results for email:

How High Performing Marketers Use Email
Lots of good information in this report. You can read the 2016 State of Marketing report for yourself.

WHNT wins Best in Broadcasting Awards 2016

We love bragging on our team! WHNT News 19 was honored with four ABBY awards from the Alabama Broadcasting Association, including three Best in Broadcasting ABBYs. These guys make us look good.

PUBLIC AFFAIRS
Best in Broadcasting
“Lessons Learned From Every Storm”
Meredith Miller, Jason Simpson, WHNT Staff

SERVICE PROJECT
Best in Broadcasting
“The Great Diaper Drive”
WHNT-TV Huntsville
Michelle Stark, Becky Shores, Brad Thompson

HARD NEWS
Best in Broadcasting
“The Connie Ibarra Story”
David Kumbroch, Carrie Marchese, Gregg Stone

SPORTS REPORTING
Judges Award of Merit
“Release the Beast-Coach Trevor”
Al Whitaker

Tribune Broadcasting Enters comScore Top 50 Rankings

Tribune Broadcasting, a division of Tribune Media (NYSE: TRCO), today reported it has entered into the comScore Top 50 ranking of all US online activity for the month of July.  comScore, a global leader in digital measurement and analytics, has ranked Tribune Broadcasting #45 of Top US Web Properties and #34 for Mobile-Only Traffic. This marks the first time Tribune Broadcasting has surged in comScore’s rankings to break the Top 50, with more than 57 million unique, unduplicated visitors across desktop and mobile, reaching over 22% of the total digital population in the US, as measured by comScore.

“Audiences are increasingly drawn to our sites and apps for one key reason: we have the best content teams in the business leveraging some incredible in-house technology that drives discovery,” said Josh Cogswell, Chief Product Officer, Tribune Media. “Our leap into the comScore Top 50 is a testament to the tireless work our storytellers and technologists put in around truly understanding our hyper-connected fans and producing stories that are relevant, timely and authentic.”

Tribune Broadcasting’s digital presence is comprised of WHNT.com and 41 owned or operated local television stations across the US, and Zap2It, a destination for fans to engage in all things television including rich industry insights and listings information.

 

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
July 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix Multi-Platform

Rank Property Unique Visitors/Viewers(000)   Rank Property Unique Visitors/Viewers(000)
Total Internet : Total Audience  256,974    
1 Google Sites 243,327 26 WordPress.com* 78,576
2 Facebook 213,911 27 WebMD Health 77,834
3 Yahoo Sites 210,323 28 TripAdvisor Inc. 76,922
4 Amazon Sites 187,509 29 Pinterest.com 76,295
5 Microsoft Sites 178,126 30 About 73,165
6 AOL, Inc. 174,310 31 Zillow Group 73,020
7 Comcast NBCUniversal 141,707 32 ESPN 71,583
8 Mode Media 141,619 33 Mail Online / Daily Mail 69,686
9 Apple Inc. 141,261 34 Adobe Sites 67,975
10 CBS Interactive 133,417 35 craigslist, inc. 67,106
11 eBay 128,742 36 Meredith Digital 65,948
12 Twitter 118,911 37 Netflix.com 61,954
13 Turner Digital 117,640 38 Cox Enterprises Inc. 61,336
14 Wikimedia Foundation Sites 117,485 39 New York Times Digital 60,683
15 Linkedin 112,797 40 Scripps Networks Interactive Inc. 59,614
16 Time Inc. Network (U.S) 107,331 41 Viacom Digital 59,567
17 Weather Company, The 101,412 42 Fox News Digital Network 58,461
18 Gannett Sites 99,428 43 Target Corporation 57,244
19 Hearst Corporation 95,952 44 Vimeo 57,197
20 Yelp 92,213 45 Tribune Broadcasting 57,085
21 Wal-Mart 90,262 46 Gawker Media 54,639
22 Conde Nast Digital 87,286 47 Vox Media 54,443
23 Pandora.com 85,549 48 WorldNow Sites 54,335
24 SheKnows Media 82,735 49 iHeartRadio Network 54,267
25 BuzzFeed.com 82,370 50 Everyday Health 54,007