Mary Meeker’s 2017 Internet Trends report is out, and mobile, data and relevancy are driving advertiser spend and performance. Here are some highlights from the 255 slide report.
20% of mobile searches are made with voice.
Mobile Ad dollars now exceed desktop, yet…
There should be MORE Ad spend on Mobile. Users spend 28% of their time on mobile, but it only receives 21% of spend. There’s a $16B opportunity for more mobile Ads.
Google and Facebook control 85% of growth for online Ads, and their share keeps increasing.
26% of users that click on a Facebook Ad make a purchase.
Advertisers are demanding better targeting and measurement.
Hyper-local Ads are driving foot traffic, and influencing purchases. Google Location – tagged Ads have tracked 5B store visits.
Incentive based & skippable Video Ads drive positive reactions.
By focusing on community, Content Marketing or a narrow selection of products, new brands are disrupting old industries.
Gaming has gone mainstream with 2.6B quarterly gamers & gamification is slipping into apps, advertising & content.